In this insightful video, Matthew delves into the essential elements of effective leadership. Drawing from years of observation and experience, he breaks down the key components that every successful leader should focus on. Whether you’re a seasoned executive or an aspiring manager, understanding these principles can transform your leadership approach.


Video Transcript: Effective Leadership – Key Components

Hello, everyone. My name is Matthew Atkin and today I want to talk a little bit about what I believe to be the key components of effective leadership.

There’s a lot of myth and legend associated with leadership and there are more books produced on leadership than almost any other topic in business. But in my view, it’s actually relatively straight forward. My experience of this is that there are five key components, and I would characterise those as firstly, vision.


It’s not just a case of ensuring that the vision is big enough to fulfil the goals for the future, but it’s actually also about being able to convey the story to not only your team, but also your potential customers and indeed some of your suppliers, be they your bank or others. So, clarity of vision and an ability to tell the story is key to effective leadership.


So too is the culture, the environment in which we work. Great businesses always have a strong culture. It’s a culture which is identifiable and identifies the business. So be clear about the environment in which you want to work.


Thirdly, high standards. Every business should have and set and maintain high standards because ultimately, it’s about the way that your people work and the results that you get, which will fulfil the customer expectation, a particular standard of whatever it is that you’re producing.


Fourthly, of course, as a leader, you have to ensure that you’re doing the right thing. And I think that’s what strategy is all about. Are we doing the right thing in the right way at the right time? And a great deal of a leader’s time that’s spent working on the business is about ensuring that we are heading in the right direction, doing the right thing.


Now, all of that being said, it’s fine and dandy, but if you don’t know the numbers, and you don’t know what the important numbers are on the business, you can very quickly lose track of what’s happening. So, the key performance indicators help to identify, firstly, that everything is going as it should do, but when things go wrong, and they will, that you can identify where they are and what you can do about it as swiftly as possible.

So, if you’d like to know a little bit more about how to develop your own leadership skills, how to implement them within your business, send me a message.


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