Success in business doesn’t happen by accident—it happens by design. Just like climbing Mount Everest, achieving business success requires a clear goal, a well-thought-out plan, and the ability to adapt to challenges along the way. In this video, we explore why goal setting is crucial and how it can help you navigate uncertainty while staying on track. If you want to take your business to the next level, start by setting the right goals. Watch now to learn more!
Video Transcript
I always say that nobody ever arrived at the top of Everest by wandering around in the foothills of the Himalayas and arriving there by accident. People only get to the top of Everest because they’ve got a very clear objective in their mind, and from that objective, they determine what more they need to learn, the equipment they’re going to carry, the food they’re going to take, and the guide who is going to take them up there.
The same applies to business. By having a very clear goal, you can then make a plan. Without a goal, you’re adrift—you just do not know where you’re going to be in a year’s time or five years’ time.
It’s the same as a sailing ship. You are going to encounter storms and counter currents. Stuff happens. Who could have predicted COVID and the Ukrainian war, which influenced energy prices and, ultimately, interest rates? Four things—all of which have battered businesses over the last five years. None of that was predictable.
These factors have blown a lot of businesses off course. Having a clear goal allows you to reset your course and continue to aim at the original objective you set out to achieve. Without a goal, if you headed across the Atlantic going westward, you could end up either in Boston or the Caribbean, depending on the current and wind. That’s clearly not the objective.
